Applying the design of your company logo correctly to all commercial stationery is the first requirement to achieve a consistent and easy to identify a corporate image for your customers. If you have a corporate manual, you should collect, however basic, the guidelines for the design of company stationery since corporate stationery is the first letter of introduction to your customers and a fundamental element of corporate identity. In this post, we give you a series of keys that will guide you when designing the technical stationery that best conveys your business image. More sample posts that recommended, you may like it. Awesome Watercolor Clipart Templates, All Types Of Font Styles, Graphic Design Clip Art Illustrations.
The basic business stationery usually includes the design of letter paper, envelopes of different sizes, business cards and folders to give customers documents with a good presentation. Additionally, you can also include the graphic design of paper for invoices, labels or stickers, delivery notes and other professional stationery that the entity needs.
5 basics in the design of commercial stationery
1. Achieve unity and consistency
- Repeat the logo of your company or the same dominant element that captures the viewer’s attention to make the design of your commercial stationery consistent and easy to identify.
- Unify colors, fonts and paper type in all corporate stationery.
- Instruct at the same time and the same person the graphic design of the company stationery you need to maintain the unit.
2. Group elements and respect blank spaces
- Place the texts and graphic elements of the corporate stationery in a grouped and aligned way.
- Respect the blanks, it is not necessary to fill in all the available space.
3. Avoid unnecessary or redundant information
- Do not abuse points, commas, and parentheses and do not use abbreviations or words such as email, email, phone, mobile, address, website … everyone understands the information on a business card and knows what each thing is.
- If you only include the necessary texts you can show more information of interest in less space, your customers will find the important data better when they need them and you will not visually reload the design of your professional stationery.
4. Adapt the design to different sizes and formats
- Take into account the different sizes and adapt the body of the typography and the measurement of the different graphic elements to each particular case. The size of a business card is not the same as a folder, letter paper or envelope.
- Respect, yes, the same graphic and text arrangement throughout the stationery to maintain unity and consistent design criteria.
5. Check the final finish
- Watch the quality of paper, materials, and inks that you use in your corporate stationery, they are elements that have an impact on the final finish and influence as much as the graphic design. Controlling a final finish of the best quality will help convey an image of your company that inspires confidence.
- The format of business cards or business folders also affects the final result of commercial stationery. Although there are many standard formats and using them entails advantages in the price of printing and a significant saving of paper, sometimes getting out of the usual formats can be a striking effect and a good way to differentiate yourself from the competition.
We include, as an example, commercial stationery designed from a logo that in this case provided by the client himself.